Hot Takes on Software Founders Building Consumer Electronics
For our first episode of “Miracle, Repeated”, I had the pleasure of sitting down with Sam Holland, co-founder of informal, to chat about the consumer electronics trends shaping 2025 (you might be able to guess where the conversation went 😉).
I still remember attending their teardown when Informal first opened its SF office. So it was especially fun to reconnect and dive into the challenges (and excitement) of building in this space. It was fun finding out that we both worked on 3D printing back then and had many common friends.
About the Conversation
In this episode, Sam and I explore the unique challenges that software founders face when venturing into the world of consumer electronics. From supply chain complexities to manufacturing at scale, we cover the key insights that every hardware entrepreneur should know.
Key Topics Discussed
- The evolution of consumer electronics in 2025
- Bridging the gap between software and hardware development
- Supply chain strategies for hardware startups
- The role of 3D printing in modern product development
- Building a successful hardware company in today's market
Watch the Full Episode
Check out the full conversation below to hear Sam's insights on building in the consumer electronics space and what trends we can expect to see in 2025 and beyond.
About Miracle, Repeated: A series where we sit down with founders, engineers, and innovators who are building the future of hardware. Each episode explores the challenges, breakthroughs, and lessons learned from bringing physical products to life.