Hot Takes, Hardware Dreams, and the Return of Consumer Electronics

For the very first episode of Miracle, Repeated, I got to sit down with Sam Holland, co-founder of Informal, to talk through the consumer electronics trends shaping 2025. And yeah… you can probably guess where the conversation drifted. Let’s just say AI isn’t staying in the cloud anymore.

I still remember pulling up to Informal’s SF office for one of their very first teardowns. Watching a team rip hardware apart on purpose is weirdly soothing. So getting to reconnect with Sam now, after years of both of us bouncing around the hardware world, was a full-circle moment.

Fun bit we uncovered: we were both deep in the 3D-printing trenches back in the day, and somehow share half the same friend graph. Tech is a small town.

In this episode, we go into:
• What’s actually changing in consumer electronics vs. what’s just hype
• Why software founders are suddenly building physical products
• The real bottlenecks no one talks about
• And the energy (and chaos) of building hardware in a moment dominated by AI

If you’re even remotely curious about where devices are headed next, this one’s worth your time.

Watch the full episode: Hot Takes on Software Founders Building Consumer Electronics

Let’s make hardware fun again.